I then pressed the 'play' button & the lens extended though the screen stays black. The lens is now stuck out as shown, though it does make noises when using the 'play' button.

Brand: Fujifilm
Series: S SERIES
Type: Bridge
Maximum Resolution: 14.0 MP
Model: Fujifilm FinePix 2800
Optical Zoom: 18x
Battery Type: AA
Colour: Black